Unlocking digital potential for business needs – Members-exclusive workshop

As an FinTech entrepreneur or small startup, you may find yourself manageing a multitude amount of tasks in a day to run your business. Are you though getting the necessary attention from your current communications effort to reach your targeted market(s)?

In this new in-person workshop, led by Patricia Aliphon, Founder of Zensense, you can expect to gain an overview of how to use digital marketing to support you in your endeavours.

Patricia is a people empowerer, public speaker, and communication & digital specialist cumulating extensive corporate experience in a diversity of industries over 25 years. As a strategic consultant, she offers training in marketing and management as well as a personal development coach for professionals willing to go further in their potential. Patricia also helps businesses in their digital strategy and impactful presence online.

During this 2-hour session, our speaker will go over the following sections:

• Digital ecosystem (concept of digital marketing, efficient use of platforms)
• Marketing leverage online – strategic outlook (from traditional to digital, strategy online tools & resources)
• Marketing actions online (definition of tactics, social media management, planning, scheduling & analytics, etc)

This course is designed to you understand the power of digital marketing, the context in which it has to be used and demystify the various often unfounded clichés about digital marketing. By the end of the course, participants will be able to better understand the importance of digital marketing to help businesses succeed.

Due to COVID-19 sanitary measures: Social distancing, wearing a face mask and using hand sanitiser are mandatory. The group size is limited to 30 people.